How To Buy Italian Wine
Get the inside scoop.
Brought to You by Tony Margiotta
Imagine yourself inside a wine shop. You are surrounded by endless choices of bottles. They all look the same.
You know that Italian wines are considered to be some of the best in the world so you walk over to the Italian wine section. Again, there’s an entire wall of Italian wine bottles all staring at you and the only familiar words you see are Chianti and Pinot Grigio.
How do you buy Italian wine when there are so many options?
I’ll give you 3 quick tips to start. Many more tips can be found in Hidden Gems of Italy.
Italian Wines Between $15-30
Quality Italian wines are tough to find below $15. This is the minimum you should consider spending if you want to experience the potential of Italian wine. I’d say that between $17 - $25 you can find some incredible Italian wines if you know what to look for.
Also keep in mind, that this price range is very competitive considering that quality California wines can’t really be found until a minimum of $35. The reason is based on economics. No time for that here.
The Only Book That Teaches You
How To Buy Italian Wine Like An Expert
What Italian Regions - Sicily, Puglia, Abruzzo
If you want to learn how to buy Italian wines, you’ve got to memorize the 20 regions of Italy. Not today but take a look at a regional map of Italy and get familiar. In the meantime, narrow your Italian wine search down to 3 regions: Abruzzo, Sicily, and Puglia.
In the price range we set from #1, you can find some amazing Italian wines from these regions. In Italy, regions are like States in America. Each region has its own local wines. When you go to a wine shop, look for signs for these Italian regions. If the store doesn’t have signs, ask the manager to show you wines from those regions.
Italian Wine Types - Check Labels
If you want to learn how to buy Italian wines, you’ve got to memorize the 20 regions of Italy. Not today, but take a look at a regional map of Italy and get familiar. In the meantime, narrow your Italian wine search down to 3 regions: Abruzzo, Sicily, and Puglia.
In the price range we set from #1, you can find some amazing Italian wines from these regions. In Italy, regions are like States in America. Each region has its own local wines. When you go to a wine shop, look for signs for these Italian regions. If the store doesn’t have signs, ask the manager to show you wines from those regions.
Like I said, each region makes their own local wines so naturally, the type of wine will be printed on the front of the bottle. If you want to learn how to buy Italian wine, you’ll need to learn at least 10 different types of Italian wine. There are more than 20 different types of Italian wines in my book, Hidden Gems of Italy.
For dry reds from Abruzzo look for Montepulciano d’Abruzzo.
For dry reds from Sicily, look for Nero d’Avola
For dry reds from Puglia, look for Primitivo
For dry whites from Abruzzo, look for Trebbiano d’Abruzzo
For Dry whites from Sicily, look for Catarratto
In terms of age, the reds will be good for 2 – 5 years
For whites, 2-3 years.
3 Mistakes To Avoid
1. Avoid buying wines because you think the label is pretty Big wine companies know that people like to buy nice looking bottles. So they spend more money dressing the bottle up than they do actually making a quality Italian wine. Don’t fall for it.
2. Avoid Italian wines that have the words, “Coop. or Cooperative” on the back label. These are huge wineries that buy their grapes from dozens, sometimes hundreds of farmers. They end up mixing all these grapes in one place, and usually have to intervene with more chemicals to make the wine drinkable.
3. Avoid 90-point Italian wines.You’ll never learn how to buy Italian wine if you use 90 point scores for your decision making process. It becomes a crutch and you might end up passing over the greatest wine in your life simply because it doesn’t have a 90+ rating.
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"For the small amount of money for the kindle version, I think I’ve already reimbursed myself with the new high quality wines I’ve found and this new hobby of mine that I call my little hidden Italian gems." - 5 STAR Amazon Review
Learn How To Buy Italian Wine
There is so much more to learning how to buy Italian wine. If you love wine, look at learning Italian wines as a life long journey. Start with the tips above and you should get yourself a copy of Hidden Gems of Italy so you can find the best wine Italy has to offer at value prices.
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"The book is fun, written in a conversational tone, and full of tips on how to shop for Italian wines like a pro." - Sean, 5 STAR AMAZON REVIEW
Learn How To Buy Italian Wine!
If you want to learn how to buy the best Italian wines in the $15-$30 range, you should get a copy now of Hidden Gems of Italy: An Insider’s Secret Formula To Find Top-Class Italian Wines At Value Prices And Taste La Dolce Vita. The book has something for everyone from novice to expert.
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